Richmond – Henrico, Virginia

Richmond – Henrico Address
Sarah Cannon Institute Building
7607 Forest Ave., Suite 400
Richmond, Virginia 23229
Office Hours
Monday–Friday:
7:30 a.m.–3:30 p.m.
804-256-2986
804-323-0236
Monitoring Hours
Monday–Friday:
7–10 a.m.
Schedule Appointment or 1-888-761-1967
  • For emergencies after hours, please call 1-804-257-5202 or the local number 804-256-2986
  • Surgical procedures are performed at SGF’s Richmond – Stony Point location

Richmond – Henrico, Virginia

Patient Testimonial
We enjoyed and trusted Dr. Johnston so much after the birth of our first son that we decided that even after moving to the west coast it was worth flying across the country to be cared for by her again.

I adore Dr. Tidey. I have seen many RE’s and he is by far the most gentle, precise and will do all he can to help you succeed.

Dr. Shah is personable and friendly which makes the experience much easier.

I would highly recommend anyone to Dr. Edelstein! He was so great throughout the whole process of trying to conceive.

Dr. Johnston has a really warm and compassionate approach without being condescending.

Dr. Tidey is a compassionate, highly intelligent, highly skilled physician and I would recommend him to anyone having fertility issues.

I remember the first ultrasound that I had to determine how my baby was doing. Dr. Edelstein and his nurse just giggled and said, ‘It’s twins!’. They are now seven and in first grade, losing teeth, playing sports, and being happy!! Thanks again!!!

I wish I were able to give him more than 5 stars. Dr. Shah is a rare find.

About our Richmond – Henrico fertility center

At SGF Richmond’s Henrico location, we provide exceptional fertility care in a welcoming and supportive environment. Our Richmond – Henrico fertility center is nestled in the Sarah Cannon Institute Building at 7607 Forest Ave., Suite 400, Richmond, Virginia 23229, offering a serene and comforting space for your fertility journey.
 
At SGF Richmond, we are dedicated to delivering top-tier fertility care, supported by our team of compassionate physicians and experienced medical professionals. Our Richmond – Henrico location reflects our commitment to excellence, providing a peaceful and nurturing setting where your fertility journey is handled with the utmost care and personalized attention.

What is infertility?

Infertility affects both women and men. Traditionally, a fertility specialist will assume infertility is present based on the following definition. When a woman is:

  • Under 35 with regular cycles, unprotected intercourse and no pregnancy after 1 year
  • 35 to 39 with regular cycles, unprotected intercourse and no pregnancy after 6 months
  • 40 or over with regular cycles, unprotected intercourse, more immediate evaluation and treatment are warranted
  • Learn more about male factor infertility
  • Learn more about when to seek help

Why Shady Grove Fertility

  • #1 physician practice for reproductive care by Castle Connolly, 2024
  • Over 100,000 babies born
  • Internationally renowned Donor Egg Program, the largest in the nation. All donors are fully screened and ready to cycle.
  • Among the top 5 egg freezing programs in the U.S.
  • 100% refund guarantee options for IVF and donor egg
  • 96% of patients say they would refer a friend
  • Ready for a different perspective? Learn about transferring your care to SGF

Insurance

Accepted insurance

Approximately 70 percent of our patients have some coverage for infertility treatment and 90 percent have coverage for their initial consultation. Below is a list of insurance networks accepted by Shady Grove Fertility in Richmond, Norfolk and Roanoke.
  • Aetna, SGF is designated an Aetna Institute of Excellence™
  • Anthem Blue Cross Blue Shield of Virginia
  • Anthem Healthkeepers
  • Cigna
  • GEHA
  • Optima
  • United Healthcare (excludes Navigate & Compass)
  • United Medical Resources
  • VA Community Care Network
Our Richmond and Norfolk locations accept the insurance plans listed here for covered services, however, each office and lab differs in what services may be considered out of network. You may have benefits even for services that are considered out of network. We also offer a wide variety of innovative financial programs regardless of insurance coverage, including a refund guarantee program. Following your initial visit, our financial team will assist you in evaluating your benefits and our programs to find the best option for you.

SGF’s accepted fertility networks

SGF also partners with several fertility networks or third-party administrators as well as companies/employers who offer additional fertility benefits, negotiate preferred service rates, and process claims on behalf of their employees as an employee benefit.
To determine your eligibility, please review our network participation list below. Some infertility networks may require patients to enroll directly with their organization before seeking treatment as a condition of eligibility. For more information on SGF’s third-party administrators, please contact your SGF Financial Counselor or ask your HR Department for the best way to contact them.
  • Carrot
  • Maven Clinic
  • Progyny
  • Optum, SGF Richmond is designated an Optum Center of Excellence™
  • Mantech
  • Stork Club

IVF Advantage

Shady Grove Fertility’s new IVF Advantage program was designed to help make treatment more affordable for Virginians living in the Richmond, Roanoke, and Hampton Roads metro regions. IVF Advantage allows individuals and families earning up to $150,000 the ability to access a significant discount on treatment.  

Eligible patients must have proof of residency in Virginia within 85 miles of one of five Virginia locations: Henrico, Stony Point, Roanoke, Norfolk or Virginia Beach.

Learn more about IVF Advantage

Directions

  1. Parking is located in the front of the building.

  1. Head south on Skipwith Rd toward Anoka Road
  2. Turn right
  3. Destination will be on the left

  1. Head north on Forest Avenue toward Weyanoke Road
  2. Slight right to stay on Forest Avenue
  3. Turn right onto Discovery Drive
  4. Turn left onto Honey Grove Drive
  5. Turn right
  6. Destination will be on the right

Public events & seminars

View All Events

Support Group

General Infertility Support Group (MD, D.C., VA, FL & TX patients)
October 16, 2023

Online | 5:00 p.m.

Seminar

Solana Beach, CA | In-Person Fertility Seminar
November 18, 2024

View All Events

2024 Shady Grove Fertility

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